Shortly after opening in 2014, Neon Moon has quickly attracted high profile attention. Most recently spotlighted in W Korea and receiving a personal visit from Lazy Oaf's Gemma Shiel. In this interview, Neon Moon's creator Lee Soso opens up about her 'Kidult' romance with Pipi Longstockings, how she accumulated the shop's nostalgic items, and her thoughts on Yeonnam-dong's gentrification.
Read MoreThe area around Hongik University is well known for its night-life and foodie culture. But if you stray off the main roads into neighborhoods like Yeonnam-dong you can stumble upon a blossoming arts culture and curious novelty shops like Neon Moon.
Read MoreChad Burton arrived in South Korea in 2004 and began to shoot street style photos and events for his blog thexoxokids. In addition to this he modeled, doing both editorial shoots and Seoul Fashion Week.
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